1. Stacking
( Sunlight ) The Advertising shows that their product can clean any germs from dishes and glasses.
(Rinso) The Advertising shows that their product can clean any germs from clothes.
2. Repetition
(IM3 Indosat) This advertising supported by OVJ show, that this product mentioned by comedian, actress and actors in that show .
(BKKBN) Badan Kependudukan dan keluarga berencana nasional, This advertising support a program in television "SALAM GENRE" so that people in this program easy to know what means of BKKBN.
3. Slogan
(Anlene) “Sepuluh Ribu
Langkah” Anlene use those words to attracs consumer to walk a thousand steps to
prevent osteoporosis.
(OREO) "Diputar.............Dijilat.............Dicelupin!"
this famous slogan, which showed in different kind of media like papers, megazines, radio, television and internet, is encouraging people to do what its said and making them interested to buy their snacks
4. Logo
(Windows) Microsoft used windows
/ flag logo for their products that so recognizable around the world.
(Honda) Honda used wing logo or “H” word for their car.
5. Snob Appeal
(Chairil Tanjung
Biography Novel) This Advertising Shows to people about Personal life of
Chairil Tanjung as a success person , his journey to get success and so on.
After buy this novel people will learn and understand lots of moral value from
Mr. Tanjungs personal life.
(shopie paris) This product that shows all of lifestyle and
luxurious good that most like from children till adult.
6.
Cause and effect
(Apeton Weight gain milk) This advertising recommended people to
use this product for weight increase.
(WRP body slim milk) This Advertising recommended people
especially women to use this product for lose
weight.
7. Glittering generality
(Emeron Lovely hand body lotion) This advertising tells us with
regular consumption for two weeks , your skin will look brighter and white .
(Shinzui) This advertising shows us after regular consumption
our skin will look like Japanese .
8. Name Calling
(Bintangin) This advertising comparing their slogan with (Tolak
Angin : Orang Pintar minum Tolak angin) and this advertising says “Orang Pintar
kalah sama orang bejo”
(Baygon MIX) This ad comparing other anti-mosquito products
with this own product, the fact remains that this product is better.
9. Wit and Humor :
(Rokok Djarum 76) This Advertising add sense of humors for
attract people with humors language.
(Axis provider) This advertising explain there is a fat guy want
to be football player, he does anything for get it, and it so fun , because he
does stupid and silly actions.
10. Patriotism
(Top Coffee) This Advertising shows us a slogan “Kopinya Orang
Indonesia” Top Coffee proudly introduce Indonesia inside the slogan because the
materials of this coffee real from Indonesia.
(Indomie) This advertising promotes the product with a song
whose lyrics contain about Indonesia
11. Technique Bandwagon
(Quaker oat meal) This advertising attracts consumers to eat
this product to make their heart healty
(Pepsodent tooth pasta) This advertising attracts consumers to use
this product so that their teeth become healthier and shinny.
12. Sex appeal
(Pocari sweat) Inside this advertising there is a famous
girlsband, show a beautiful and sexiness of girls so that consumer will
interested.
(Sutra) Contraceptive advertising shows Vulgar side with a woman
as a model to attracts consumer.
13. Weasel words
(Telkomsel Provider) This advertising tells only rp.99.000 we
can access Unlimited Internet ,but in fact we only can access limited internet.
(Head and shoulders)
This advertising explains that this shampoo is the world’s first
anti-dandruff shampoo and has best quality but in reality there are many better
quality shampoo.
14. Testimonial
(Tje Fuk) This advertising featuring some testimonials tell that
this product has managed to heal the skin from acne problems
(Chairul Novel) This advertising shows some of the testimony
that moved and motivated readers with story in the novel.
15. Avante Garde
(New Ford All new focus) This advertising featuring a very
sophisticated product. The product is a Car, this car makes users feel secure
and comfortable because this car can stop automatically if there is a car in
front of this car stop.
(Samsung LCD TV) This product is an advanced technology,
a tv can be used for video calls and does not require the remote to change the
channel.
16. Price Appeal
(As Provider )This advertising explains that by using a few
pulses, we can use the service as much.
(Axis) This advertising explains that by paying less, consumers
will get unlimited internet access.
17. Confused
(A mild cigarettes) This advertising shows some of the
activities that describe the product in a confusing manner, but at the end of
the advertising stated with the sentence which very typical with this products,
so we know the purpose of this advertising.
(Provider 3) This advertising tells a confusing idea, but in the
end purpose of the idea is described.
18.Emotional appeal
(Oxy) This ad tells people happy while using / taking this
product.
(Salonpas) This advertising tells the story of people who
are feel backache, and after using this product they feel a sensation like a
massage.
19. Magic Ingredients
(Baygon fresh scent) This advertisement described a new formula
with bit particles and magical power to kill mosquitos and insects.
(Sensodyne repair and protect) This advertisement tells a new
inovation, it is a novamin technology that be able to shape back tooth mineral
layer in a nature to protect sensitives tooth area.
20. Bribery
(Lifebouy shampoo sachet) If everyone use this product, we can
get extra sachet within one sachet shampoo.
(Coco crunch) Thia is a cereal for breakfast that loved every
child. It is product give some toy for every child who got it.
21. Transfer
(Dance like agnes) This is an advertisement that shows
achievement an actrees. She is Agnes Monica who have dance skilled.
(JJ.coffee) An advertisement that shows achievement an
Indonesian vionist. His name Iskandar Widjaja.
22. Technical Jargon
(Soy joy) This advirtisement shows that if everyone would be
consumtion this product to get health life solution.
(Yakult) This advertisement is a permentation milk that
recomended for consumtion to carry on intestines.
23. Plain Folks
(Mizone) This is advetisement got commented for consumer who
using this product already.
(Novel chairul tanjung) A novel that acknowledgment from some
figure and commented that product is good for get it.
24. Facts and Figures
(Dove hairfall shampoo) A shampoo that put to a tested in
clinical and proof already by some consumer that using this product.
(Pepsodent tooth paste) A product tooth paste that evidenced by
everyone that using this product and also make it become white.
